Technical SEO


What is technical seo

technical seo
SEO or Search Engine Optimazation information being displayed

Technical SEO refers to website and server optimization, which helps search engine spiders crawl and index your site more effectively (helps improve organic rankings). Technical SEO means improving the technical aspects of a website so as to increase the ranking of your pages in search engines. Making a website fast, easy to scan and understandable to search engines are the pillars of technical optimization. Technical SEO is part of on-page SEO and aims to improve elements of your website to achieve higher rankings. This is in contrast to off-page SEO, which is about influencing a website through other channels.

Google and other search engines want to provide their users with the best results for their queries. Therefore, Google Robot scans and evaluates web pages on several factors. Some factors are based on user experience, such as how fast the page loads. Other factors can help search engine robots understand what your pages are about. Structural data works like everyone else. Therefore, by improving the technical aspects, you can help search engines examine and understand your site. If you do it well, you can be rewarded with high ratings or rich results.

It works the other way round: If you make serious technical mistakes on your site, they can cost you dearly. You won’t be one of the first to add a random line in the wrong place to your robots.txt file, and you won’t completely block search engines from scanning your site.

But it is wrong to focus on the technical details of a website just to please the search engines. The website should first of all work well for your users – it should be fast, clear and easy to use. Fortunately, building a strong technical foundation is often a good experience for users and search engines.

Technical seo checklist

Table of Contents

Search engines prefer pages that display certain technical characteristics (such as a secure connection, responsive design, or fast load times) in their search results, and technical SEO is the amount of work you need to do on your site. Here are some important steps you can take to improve your search engine optimization. By following these guidelines, you can ensure that the security and structure of your site meets the expectations of search engine algorithms and is rewarded accordingly in search results.

Use ssl

Secure Sockets Layer – SSL – is a security technology that establishes an encrypted connection between a web server and a browser. Using SSL makes it much easier to visit your site: the URL of your site starts with “https://” instead of “http://”.

In 2014, Google announced that it wanted to see “HTTPS Everywhere” and that secure HTTPS sites take precedence over unsecured sites in search results. ,

So if possible, make sure your site is secure – you can do this by installing an SSL certificate on your site, even though most popular site builders include SSL by default.

Make your site moble friendly

The responsive page is designed to be easy to navigate and read on any device.

Google considers a responsive site to be a very important ranking based on its algorithms. And with the introduction of Google’s “mobile first” approach to indexing content, a responsive site is more important than ever.

Therefore, make sure that your site is fully responsive and in the best possible format for mobile, tablet, or desktop users.

Speed your site up

Search engines prefer fast-loading pages: page speed is an important rank indicator.

There are many ways to speed increase your site:

Use Fast Hosting.

Use a fastest DNS (Domain Name System) provider.

Minimize “HTTP requests” – Minimize the use of scripts and extensions

Use a single CSS stylesheet (the code that tells your site’s browser how to display your site) instead of multiple CSS stylesheets or in-line CSS.

Make sure image files are as small as possible (without pixelation)

Compress web pages (this can be done with a tool called GZIP)

Minimize your site’s code – remove unnecessary spaces, line breaks, and indents in HTML, CSS, and JavaScript (see the Google Resource Minimization page).

Fix duplicate contant issue

Duplicate content can confuse users (and search engine algorithms); It can be used to manipulate search rankings or increase traffic.

As a result, search engines didn’t like it, and Google and Bing advised webmasters to fix problems with duplicate content.

Here’s how to fix the duplicate content issue:

Prevent the CMS from publishing multiple versions of a page or post (for example, disabling session IDs if they are not required for site operation and removing printer-compatible versions of content).

Use the canonical link element to tell search engines where the “main” version of the content is.

Also Read What Is Digital Marketing

Create an xml sitemap

An XML sitemap is a file that helps search engines understand your site as they search – you can think of it as a ‘search path map’ that tells search engines where each page is located.

It also contains useful information about each page of your site, including

when was the last page changed;

what are the priorities on your site;

How often is it updated?

In Bigcommerce, your XML location is generated automatically; If you use a different platform, you may need to use Sitemap Generator to generate a sitemap generator.

Consider enabling AMP

AMP is a Google-backed project that aims to accelerate the delivery of content on mobile devices using a special code called AMP HTML.

AMP versions of your web pages load much faster on mobile devices. They do this by downloading your content and code to the core, leaving text, images and videos intact, but disabling scripts, comments, and forms.

Because they load so fast, your users are more likely to read and share AMP versions of pages, which increases retention time and the number of backlinks that point to your content – ​​all from an SEO standpoint. good and good. In addition, Google sometimes highlights AMP pages at the top of the carousel in search results – giving you a significant boost in your search.

Register your site with google search console

Google Search Console and Bing Webmaster Tools are free tools from Google and Microsoft that allow you to submit your website to their search engines for indexing.

When you’re ready to launch your website, you’ll need to submit an XML sitemap (see above) to Google Search Console and Webmaster Tools so they can list your new website and start showing results from it in search results. Do you

The service allows you to track overall site performance from a browser’s point of view – other things you can do with this tool include:

chack the usability of your site on tab and mobile

search analysis approach

View backlinks for your website

unwanted connection lost

and many more.

manu bhadouria

As a digital marketer, I take pride in helping organizations succeed online by planning and allocating the right budgets to the right media/channels. I am primarily involved in researching, analyzing strategies for client projects. I am highly enthusiastic about SEO, Social Media, PPC, and the entire Digital Marketing domain.

About manu bhadouria

As a digital marketer, I take pride in helping organizations succeed online by planning and allocating the right budgets to the right media/channels. I am primarily involved in researching, analyzing strategies for client projects. I am highly enthusiastic about SEO, Social Media, PPC, and the entire Digital Marketing domain.

View all posts by manu bhadouria →

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