It’s not been shocking for you that the content streaming platforms like Netflix, Hulu, Amazon Prime, have taken over the TV industry. These platforms not only deliver theater movies but also original web series and this could be one of the reasons that they are high in demand.
Without any doubt, these platforms earn a great profit, and if you are wondering to create your own then move. We’ll let you know how you can launch your streaming channel simply.
Table of Contents
- What are OTT channels?
- Why to Start Your Own Streaming Channel – Top 5 Reasons
- How Do Streaming Services Make Money?
- How to build your own Streaming Platform?
- Bottom Line
- What makes a streaming platform successful?
- How much does it cost to start a streaming service?
What are OTT channels?
OTT or over the top is a streaming service that helps in delivering video content over the internet to the users. It allows the users to stream, and watch the videos that are available on these OTT platforms.
The streaming channels have bypasses the traditional way of delivering the content through cable, broadcast, and television platforms.
Why to Start Your Own Streaming Channel – Top 5 Reasons
The benefits of starting a streaming channel have many benefits, and some of these are described below:
- Continuous Growth – According to a survey, OTT platforms engage the viewers more than any other type of entertainment. The growth of these channels was started since the pandemic and is growing effectively. This means, there is a great scope of these streaming platforms in recent times where the majority of people use these as a source of entertainment.
- Build a Brand – The streaming channel once liked by the viewers can become the brand. Advertisers target those streaming platforms that have a good audience and it helps in a great way towards building the brand.
- Source of Income – Videos on the streaming channels can be monetized or even the advertisers use them for their marketing campaign. This is a great way to make a huge profit where your viewers pay for the videos or buy any subscription plan. However, these content streaming platforms provide you with many other options by which you can start generating money.
- Host Live Stream – Another reason to start streaming channels is that you can host any live streaming according to the niche. This acts as a great way to engage the viewers. You can start streaming live on the OTT platform the game or anything else you want to.
- Full control – Last but not least, as you are the admin of the streaming channel that way you can control and manage the platform easily anytime you want to. This gives you a great advantage where you can make your streaming channel unique and user-friendly.
How Do Streaming Services Make Money?
Well, there are many different ways to generate income from streaming platforms. In general, there are 4 revenue models by which you can start earning, and these are:
- SVOD or Subscription Video on Demand (SVOD) model. In this model, the OTT platforms generate through the paid subscription plans that need to be purchased by the user before starting to watch anything on it.
- AVOD or Advertising Video on Demand (AVOD) model. In this, users can stream the videos absolutely free but, the platforms generate revenue through the advertisements.
- The hybrid model is a combination of SVOD & AVOD, where the OTT platform earns profit from both subscription and advertisement ways of income.
- TVOD or Transaction Video on Demand is comprised of two streaming options and can be selected by the user. This model is generally used by TV set boxes, Appl’s iTunes, Amazon Video Store.
Other Ways to Start Earning Through OTT Channels
Now, as you have seen the revenue model followed by the streaming services, there are many other ways to generate income.
One of the most effective ways to earn is through affiliate marketing. It is a type of business where you have to put promotional or buying links generally of product or service. When someone clicks on that link you earn a commission on every sale.
Also Read What Is Search Engine Optimization (SEO)
How to build your own Streaming Platform?
Developing a streaming channel is one of the most daunting & challenging tasks. However, thanks to some of the SaaS solutions like Enveu, OTT app development software lets you develop & design your steaming channel from the scratch.
It is a content management system uses advanced algorithms that let you build the platform without any coding. Moreover, as it is a cloud-based application that means it is easy to operate from anywhere and very secure that no one can hack.
These SaaS third-party software saves time and most importantly the cost of hiring a professional developer.
Top Features of Enveu
- Video content management
- Multi-platform apps
- User management
- Analytics & reporting
- 50+ integrated partner
- Easy customization
Launching your own streaming platform is a great idea and with the rise of digitalization, these OTT platforms are growing extensively in the Indian market. With more than 40 streaming channels creating your own will be an advantage to add to the list to compete with these.
So, if you are in the mood to create your own then do consider the OTT app development software like Enveu that helps in making the one for you.
What makes a streaming platform successful?
Depending on many different factors one of the most important is the quality of the video. Viewers want to watch the video content in high quality plus the user-friendly of the content matters the most.
How much does it cost to start a streaming service?
Well, if you are hiring a developer then it will cost more than you think. However, the development can take 1-2 years. However, the SaaS solution software can save you money.